wagamama unveils noodle lab

Customers can get a sneak peek of new dishes before hitting the menu starting 20th October.

Noodle lab is a new creative test kitchen spearheaded by executive chef, Steve Mangleshot, where customers will be given a sneak peek of new dishes for feedback before they hit the national menu.

Dishes will be tested monthly from an evolving menu of Asian-inspired recipes, each of which will receive immediate customer feedback. The first month’s noodle lab menu will introduce a creamy coconut reika ice cream drizzled with hot katsu curry sauce.

Live feedback from customers will be broadcast on screens within the restaurant and will influence tweaks made to each dish. Depending on the success and feedback of each recipe, the most loved dishes could be rolled out nationwide on the wagamama menu.

Vegan drinks with a hint of cayenne pepper created by Nix and Kix will sit on the menu alongside distilled non-alcoholic spirits from Seedlip.

Wagamama’s executive chef Steve Mangleshot said, “Launching noodle lab allows people to have a direct impact on how we grow and develop as a brand. We are innovators that strive to constantly push boundaries. We will be focusing on food and flavour to take the wagamama taste experience to a whole new level with noodle lab.”