Who's Just Entered the Burrito Market?
Customers can now choose between the Original Recipe, Zinger, or Pulled Chicken burrito at all KFC stores in the UK.
Meghan Farren, Marketing Director for KFC said, “We wanted to offer our customers something a little different and believe these Burritos are the ultimate lunchtime meal. They are just one of the many exciting innovations that we’ll be introducing during KFC’s 50th anniversary year.”
The burritos are served in its own street food-inspired foil wrapper, with spicy rice, bean salsa, crispy Apollo lettuce and a new chipotle mayonnaise, rolled in a toasted tortilla.
The launch also serves to highlight the growing popularity of Mexican food in the UK. With the growth of chains including Tortilla, Chipotle and Benito's Hat all serving burritos, it is not surprising that the mexican wrap would draw the attention of some of the larger QSR chains.
