Wimpy's special sauce and ketchup goes retail

The move is said to be driven by customers asking to buy the sauces.

Wimpy has announced that they launched their Wimpy Special Sauce and Wimpy Tomato Ketchup in the retail market last November 19.

The sauces will be available in 500mL bottles in across all of Wimpy stores.

“Our Special Sauce and Ketchup have added the proverbial ‘icing on the cake’ to our breakfasts, burgers and grills for decades. Customers are always asking why they can’t buy a bottle and we finally decided it was time offer them as an early Christmas treat,” Wimpy general manager Chris Woolfenden said.

“We love the fact we’re extending the Wimpy brand into peoples’ homes and believe that with such a great heritage behind us, we’ll soon be a kitchen staple, giving everyone the chance to enjoy a taste of Wimpy whenever they want to.”

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.