YO! Sushi announces exclusive ‘YOLO’ line
The Japanese food chain unveiled a new, limited edition line up of ‘You Only Live Once’ dishes.
Group Executive Chef Mike Lewis said, “Taking inspiration from my regular visits to Japan and Asia along with my love for Japanese cuisine and vibrant street food, I’ve brought to life an exciting mash up of East meets West in each YOLO dish I’ve created”.
Creative Brand Director Liz Norris said, “Life is just too short for eating the same thing every day. YOLO is about trying something new and really enjoying unique flavours inspired by Japanese street food for a fleeting period of time. We want you to have a #yoment with our YOLO dishes and have some fun with your food.”
Starting from 9th June, each ‘YOLO’ dish will be on the ‘kaiten’ conveyor belt for a limited time.
The new line-up includes the J-Dog, a Japanese style pork arabiki sausage served in a brioche bun, topped with crispy shallots, sesame seeds, spring onion, crunchy nori, tangy misotchup, sweet teriyaki sauce and served with Sriracha sauce.