, UK

KFC China launches “Smile to Pay” facial recognition system

It is the first commercial application of the technology worldwide.

According to Reuters, diners at a KFC store in the eastern Chinese city of Hangzhou will have a new way to pay for their meal. Customers will be able to use a “Smile to Pay” facial recognition system at the tech-heavy, health-focused concept store, part of a drive by Yum China Holdings Inc. to entice a younger generation of consumers.

The Hangzhou store involves a tie-up with Ant Financial, which is behind the facial recognition software.

Diners can pay by scanning their faces at an ordering kiosk and entering a phone number.

“Combined with a 3D camera and liveness detection algorithm, Smile to Pay can effectively block spoofing attempts using other people’s photos or video recordings and ensure account safety,” Ant’s director of biometric identification technology Jidong Chen said in a statement.

To read more, click here.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

PAUL, Future Dreams partner for Pink October
The bakery will donate £1 per macaron and 20% of Pink Fraisier Cake sales in support of Breast Cancer Awareness Month.
Community
Domino's unveils first major rebrand in 13 years
The new look will roll out in the coming months across the US and multiple international markets.
International
Shanghai’s Nonna Bakery enters UK with Holborn store
The bakery will serve Italian pastries and breads, including cornetti, cannoli, and focaccia.
Franchising