Co-op launches new 'on the go' concept store

The new site in Manchester Piccadilly station aims to respond to the growing food-to-go trend.

Co-op has opened its first new on-the-go concept store that is aiming to reach shoppers who want to grab breakfast, lunch or dinner to go, IGD has reported.

The new site, situated in Manchester Picadilly station, features extended food ranges to appeal to health-conscious consumers, free water taps for customers to refill their own bottles, and self-serve hot soup and porridge counters.

“Located in areas of high-levels of footfall, these stores will serve time-poor shoppers that need to make quick purchases with ease. There will always be need for our traditional format stores, however the new concept stores allow us to serve our customers’ direct needs in specific locations where time is of the essence,” Derek Furnival, Divisional Managing Director at Coop, explained.

Co-op is expected to launch further new ‘On the Go’ concept stores in 2019.

(Photo credit: Co-op/IGD)