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/Costa Coffee
Costa Coffee partners with footwear brand for NFT-backed sneakers
This is the coffee brand’s first step towards the world of NFTs.
Costa Coffee has partnered with footwear brand Artisan Lab to drop a collection of NFT-backed physical sneakers.
This is the coffee brand’s first forage towards the world of non-fungible tokens.
Through the partnership, Artisan Lab created 20 sets of handmade sneakers, with each item
Through the initiative, the Italian design firm has created a set of 20 handmade sneakers. Each bespoke item is numbered and coffee-dyed using Costa’s famous ‘Mocha Italian Blend.’ The sneakers will be cemented for all eternity on the blockchain with an immutable NFT certificate of authentication.
