Urban Greens launches room service dining at The Hoxton, Shoreditch

The move marks the brand’s expansion into hospitality.

Urban Greens has partnered with boutique hotel The Hoxton in Shoreditch to launch a new in-room dining option. 

Hotel guests can now order from a menu created by Urban Greens’ Head of Food, Finn Tonry, featuring dishes like Beef Saigon, Salmon Avocado, and the Urban Caesar, along with meals such as the Sinaloa and Aegean trays.

Each order is placed via a QR code in the room, directing guests to a landing page where they can choose from Urban Greens, as well as Beigel Bake and Senza Fondo.

The collaboration signals Urban Greens’ push to expand its reach beyond lunch spots and into the hospitality sector, aiming to make its health-focused meals available around the clock.