Hero Brands’ virtual arm launches ‘Sides’ concept

The chicken brand was created with British YouTube group The Sidemen.

Virtual Hero, which houses Hero Brands’ stable of virtual restaurants, announced the launch of its new ‘Sides’ concept, created in partnership with British YouTube group The Sidemen.

Sides features a menu that allows customers to choose their protein(chicken or plant-based) in either a delicious ‘sando’, slider, salad or to be featured with the choice of seven different flavours (chipotle, classic buffalo, BBQ, Korean BBQ, Teriyaki, Garlic Mayo, Louisiana). 

Accompanying side dishes include waffle fries, mac and cheese, side slaw, onion rings and cheese poppers.

Customers in London can now order from 'Sides' across London via REEF’s ‘community hubs’ and the UAE, with 200 sites set to open globally by the end of 2022. 

Hero Brands is the company behind the fast casual chain German Doner Kebab, Choppaluna and Island Poké.

“At Virtual Hero we are responding to emerging consumer trends in this fast-growing market and building the virtual brands of the future. We’re excited to finally reveal the new Sides concept and it’s great to work with The Sidemen and REEF to bring this new virtual brand to life,” Virtual Hero CEO Robin Mehta said.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.