Kellogg's launches Kitchen Creations with Deliveroo
The company will assess if they can do this in other parts of the UK.
Global cereal heavyweight Kellogg’s has now entered the delivery-only kitchen space.
Through a partnership with Deliveroo, Kellogg’s Kitchen Creations has opened in East London on a six month trial and will launch in Manchester city centre later this year, with a view of rolling out to further sites in 2020.
The menu includes meals based on Kellogg’s cereals, including Coco Pop Bubble Crepes, Crunchy Nut Shake and Nutri-Grain Cheese Cake Bar.
“In our 97 year history of selling food in the UK, this will be the first Kellogg’s kitchen delivering meals inspired by our cereal and snacks directly to people in their homes. We’re excited to see how people react to the food we are offering and if it’s something we can continue to do in other parts of the UK in the future,” Kellogg’s Kitchen Creations manager Ben Ellis said.
“Our delivery-only kitchens will help them test new menus, reach more customers and grow their business,” Deliveroo Editions general manager Yannis Alivizatos added.
