NEW CONCEPTS | Staff Reporter, UK

Natural bowl food concept SOW to join London this summer

The brand also confirmed that it will open two more sites this year.

A natural bowl food concept is joining London this summer.

Opening this June on Great Marlborough Street, SOW is a new counter service concept backed by Pastaio investor Shemeel Khan and led by Peter Farrell, previously group projects and operations manager at Prescott & Conran; and Frederick Forster, a former National Chef of the Year and Roux Scholarship winner.

The all-day operation will open daily, offering a menu featuring “globally-inspired”, seasonal bowl food with vegan and gluten-free options, speciality coffee and a range of snacks and drinks.

The 1,100 sq ft site’s interiors will feature a terracotta-clad counter and a natural colour palette throughout. As well as grab and go, SOW will offer seating for 22 with an additional eight covers outside and will open from 7am on weekdays through to 10pm, closing later at 11pm on Friday and Saturdays.

“Although there are many takeaway options in London, we saw a space in the market for fresh, made-to-order bowl food that delivers on flavour and goodness,” Farrell explained. “Frederick is a hugely talented chef and our all-day versatile menu works for breakfast, lunch and dinner.”

SOW will open two more sites this year in high footfall London locations with the intention to grow the brand further.

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