, UK
Photo credit: Happy Face Pizza

Happy Face Pizza opens third branch in London

More locations will be opened this year.

Famous for its Neapolitan Pizza, Happy Face Pizza is set to open its new shop in northwest London this mid-April. Happy Face Pizza will bring its refined, authentic Italian menu and signature pizzas to Clameront Way in the new Brent Cross Town development. 

The new pizzeria shop is a 1200 square foot restaurant with 46 covers open seven days a week for dine-in, takeaway and delivery. It will be open from 12 noon to 10 PM. Its interior design is inspired by the style of sister sites Kings Cross and Victoria, with an industrial design, high-top tables, globe lighting, and striking artwork. The locations also features sound-system and curated playlists prepared by the team behind Spiritland. 

Aside from its best-selling pizzas, the bar will offer a selected list of Italian wines, beers, and cocktails, including three variations on the Negroni.

The expansion follows the footsteps of Happy Face Pizza in Victoria launched in January. In addition, there are ‌plans to open two sites in London neighbourhood locations later this year.

Restaurateurs and Spiritland founders Dominic Lake and Paul Noble put up its brainchild Happy Face in 2018 on the ground-floor of Everyman Cinema in King's Cross. The pizzeria offers their own take on new wave pizzas. Moreover, their menus highlight Italian simplicity at its finest, paired with pop-art retro design and rotating music playlists with group executive chef  Mario Mastrangelo in command of their operations. 

“Following the success of our flagship in Kings Cross and recent opening in Victoria, we are delighted to be bringing our pizzas to this exciting new regeneration project at Brent Cross. It’s the area’s biggest growth programme with new housing and workplaces and we look forward to establishing our new restaurant within the local community,” said Dominic Lake, Happy Face Pizza co-founder. 

Brent Cross Town is at the heart of Brent Cross Circklewood regeneration programme where there are 6,700 homes, a number state-of-the-art retail and office spaces for over 25,000 people, and improved schools and greenspaces. The community will be supported by first-class public transportation and present-day walking cycle routes, and lovely parks and other amenities.  

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