, UK

Wimpy, Beano Studios to launch seven-week promotion series

Starting July 19, the fast food chain will dish out specially created Beano goodies for its younger customers visiting the restaurants.

Wimpy has partnered with Beano Studios, the entertainment company behind Dennis & Gnasher, for a seven-week partnership of promotions and giveaways.

Starting July 19, the fast food chain will dish out specially created Beano goodies for its younger customers visiting the restaurants, including a Beano character headband, collectible badge, activity sheet and sticker packs.
Younger customers also have the chance to win a family portrait by one of the Beano artists, together with runners-up prizes of Beano goodie bags. A promotional campaign will be running on Wimpy’s Facebook page throughout the seven weeks, with the hashtag #DennisAtWimpy and 65 participating Wimpy restaurants.

“Our brands share many similarities – not least the fact that we’re both firm favourites with generations of families. The same people who have grown up reading about the adventures of Dennis and his friends, are the same ones who love coming to Wimpy – and now they bring their children and their grandchildren too,” Wimpy UK general manager Chris Woolfenden.

Chris Woolfenden, Wimpy UK General Manager, said: “As a huge Beano fan I am absolutely thrilled to be celebrating Dennis’s anniversary in our restaurants – like any great party we’re promising giveaways and prizes galore, plus plenty of fun.

Beano was first published by DC Thomson in July 1938 and is still put together in its original Dundee headquarters and printed in the UK each week. The brand reaches over five million kids a month on its digital network, centred around Beano.com. More than 100 countries across the world are able to watch Dennis & Gnasher: Unleashed!, the Emmy nominated TV series.

Follow the link for more news on

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!