Dunkin’ targets to double cafe count by 2025

The doughnut brand recently celebrated the opening of a brand-new flagship cafe.

Dunkin’ UK has opened a new flagship location in London, on Wardour Street, in line with its plans to total 40 Dunkin’ locations before the end of 2023.

The first Dunkin’ UK cafe was opened by QFM Group in St Johns, Liverpool in 2016. The operator is targeting to double its cafe count to 60 in the next two years.

“Opening a flagship store in London is a major milestone for the brand as part of its international growth strategy and it will help to bring us closer to our mission of energising the world through great-tasting coffee and doughnuts.” said Michael Haley, President and Managing Director, International at Inspire Brands. 
 
“We are thrilled to be on this journey with DUNKIN’ in the UK expanding our footprint in the capital, where people can enjoy the Dunkin’ experience through great tasting coffee and doughnuts, at an affordable price. We have had real success in the North of England since opening and to support our great location in Baker Street, additional new store openings in the capital this year will enable more Londoners to access our iconic brand, which is something that our fans in the capital have been demanding on social media for some time,” Arjun Patel, Director at QFM Group and licensee of the DUNKIN’ brand in the UK, said.

According to Dunkin’, it sold over 1.4 million beverages and 2.2 million doughnuts in the UK this year.