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PROMOTIONS | Staff Reporter, UK

Creams Cafe, Como to launch a new loyalty scheme

It will let members earn exclusive rewards when they buy desserts at any Creams Cafe’s sites.

For the past two months, Creams Cafe has been working with Como, to offer the loyalty program to a limited number of customers on a trial basis. Following the successful trial, which saw more than 15,000 members sign up via Creams’ mobile app, the dessert chain recently decided to officially open it to the general public.

Como’s chief business operations Ofer Rahum said, “Using deep data analytics and marketing automation, our Como Sense solution helps Creams Cafe identify customer segments such as families or milkshake lovers and target them automatically with relevant rewards. Those personalised rewards, pushed via customised and branded mobile app, are bringing customers back to Creams’ 50 locations across the UK, increasing sales for the chain”.

Creams Cafe’s CEO Handley Amos said, “Our relationship with Como has been very positive thus far. The amount of app registrations is highly encouraging, and we’ve seen a 20% increase in spend by customers who purchase via the app. No doubt there is a lot more exciting elements to explore going forward, as we provide our customers with personalized offers based on the quality purchase behavior data the Como app captures.”

The loyalty program will reward club members with a Loyalty card stamp each time they make a purchase over £6. Customers can enjoy a free drink after 3 stamps, a milkshake after 6, and a waffle after reaching 9 loyalty stamps. Members will also enjoy a birthday gift and special treats from time to time, such as a free bubble-pop waffle. In addition, as a special welcome gift, users signing up via Creams’ mobile app will receive a free drink.

The loyalty scheme is available on the dessert chain’s mobile app, and at any of Creams Cafe’s 50 locations.

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