PROMOTIONS | Staff Reporter, UK

LEON sees 21% increase in vegan meals

The healthy fast food chain is also inviting customers to share their plant-based recipes.

LEON has seen a 21% increase in the sales of vegan meals sold since January of last year.

From their all day menu (excluding cakes and drinks) in the said month, 46% of sales were vegetarian and 34% vegan. In January 2019, sales rose to 64% vegetarian and 55% vegan.

“LEON is built on five themes - Food that tastes good and does you good, makes you feel good after you eat it, is affordable and kind to the planet. Plants are key to all five. We have had a 15 year love affair with vegetables and we’re excited that LEON guests feel the same,” John Vincent, founder of LEON, said.

LEON is also launching its Plants Aren’t Just for Veganuary campaign, calling on the public to share their plant-based recipes. Those who submit will be in with a chance of winning a week of free plant-based lunches at LEON and free copies of their most recent cookbook, Fast Vegan.

The Vegan Society found that there were 600,000 vegans in Great Britain in 2018, with the number quadrupling over the last four years. A recent survey by also suggested that the number of vegans in the UK is set to skyrocket by 327 percent by 2020.

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