Restaurants, pubs enjoy high delivery, takeaway sales in August
Deliveries and takeaways accounted for 27% of managed operators’ total sales during the month.
Managed restaurant and pub groups’ delivery and takeaway sales were close to treble their pre-pandemic levels in August, according to the latest edition of the CGA & Slerp Hospitality at Home Tracker.
Sales were 176% higher than in August 2019, and 70% higher than in August 2020.
Whilst year-on-year growth has slowed since the first quarter of 2021 when the sector was completely closed for eating-in, deliveries and takeaways accounted for 27% of managed operators’ total sales in August.
The Tracker indicated 2021-on-2020 growth in delivery sales was more than five times the size of takeaways. Drinks accounted for 10% of all order sales in August—understood as a “sign of its growing importance” in the delivery and takeaway sector.
“Businesses have seen the potential of embracing a multi-channel strategy - online and on premise together - which is directly impacting how they’re thinking about growing their businesses moving forward,” said JP Then, founder of Slerp. “It’s affecting everything from retail footprints and site layouts to who they need to hire in head office to manage their digital channels. The most progressive businesses are seeing digital as a core part of their growth strategy, not just incremental revenue for right now.”
“Deliveries and takeaways were a big factor in groups’ robust trading in August, and while their share of sales has dropped since the return of eating out, it’s clear they remain a powerful part of the sales mix,” added Karl Chessell, CGA’s business unit director - hospitality operators and food, EMEA.
“Lingering safety concerns about going out and large numbers of people staying close to home for holidays will both have boosted the market in the short term. In the longer run, the convenience and quality of deliveries that people experienced during the pandemic has helped to build a substantial new market that is here to stay.”
