70% of diners choose ice cream as dessert, says research
According to research done by Amore di Gelato, ice cream is the number one choice of accompaniment for desserts eaten out-of-home, regardless of whether it’s a warm crumble or cold tart.
In its most recent survey project, 70% of consumers said ice cream was their favourite choice of dessert accompaniment, with cream coming in second (29%) and custard falling far behind with just 1%.
The results also revealed that 55% of respondents would choose the frozen dairy treat to compliment a hot dessert such as a fruit crumble, and 51% would make the same choice for a cold dessert including a rich chocolate brownie or refreshing lemon tart. Custard fared a little better with 29% choosing it as an option for warm puddings, such as traditional apple pie, indicating consumers’ preferences for certain sweet pairings.
Mike Godwin, Managing Director of Amore di Gelato, said, "From our previous research, we already know that puddings can offer great profit margins for caterers but these new statistics show how important it is to get every part of the dessert offering right, and that includes dish accompaniments. You wouldn’t pair horseradish when serving lamb and the same can be said for the final flourishes chosen for your sweet menu”.
“And with half of people saying they felt they got better value for money if offered an accompaniment with their dessert, operators have the opportunity to capitalise on those little details that add up to a happier dining experience,” Godwin added.
Diners also confirmed that traditional vanilla remained their favourite flavour but the more indulgent chocolate and salted caramel were suggested as alternatives for an after-dinner treat.
