RESEARCH | Staff Reporter, UK

Brits spend most on date night dining, study reveals

On-the-go snack purchasing is also becoming an opportunity for restaurants.

Date night dining could be a fresh opportunity for operators.

According to new research from CGA, Brits are spending the most on food and drink – £22.50 per head – when they are on a date, which is more than they spend on any other occasion.

CGA’s Food Insights report goes on to say that the average British consumer goes out to eat 63 times a year, and goes out for a drink 85 times a year.

“Informed operators are now thinking about the reasons diners are visiting them – whether it be a date, celebration or a quick bite to eat, and providing meals for these occasions such as sharing platters, light main meals or smaller plates, which can really maximise sales,” commented Fiona Speakman, CGA’s food client director.

The report, which details consumer attitudes to new and emerging food trends, ethical issues when dining out as well as diners’ attitudes to health considerations, also revealed that 57% of Brits have a drink outside the home at least once a week whilst 43% eat out at least weekly.

More than half (56%) of consumers also say that it is important to them to be able to try new food trends when they dine out.

Growth of on-the-go snacking
Another area of opportunity, CGA says is the growth of on-the-go snack purchasing, with 61% of consumers reportedly “tempted” by these at least once a week, spending an average of £3.75.

The report likewise revealed the popularity of late-night snacks, with over half (52%) of consumers buying a late snack on a weekly basis, spending an average of £6.20. Nearly half of respondents (47%) go out for breakfast at least once a week, spending an average of £8.75.

“We have seen a rise in eating out on less traditional occasions, such as breakfast and brunch but late night snacking and on-the-go snacking have now become the most frequent reasons to eat out which highlights the evolving nature of the out-of-home market,” Speakman concluded.

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