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Chart of the Week: Pizza, ethnic categories have higher customer satisfaction scores
Four other categories have higher ratings compared to the overall rating for QSRs.
Pizza and ethnic categories in the quick-service space score higher than others when it comes to having 'excellent or very good' customer satisfaction.
Data from the NPD Group shows that the said segments have a 112 rating, compared to the average QSR rating of 100. This is followed by coffee (107), bakeries (105), and a tie rating between sandwich chains and burger chains (102).
Read the whole summary of the study here.
