Chart of the Week: What's the most popular destination for coffee?

According to the NPD Group, quick-service coffee sites are still on top in terms of servings for coffee with a 0.4% increase.

Interesting, however, is the rise of servings for non-traditional sources such as quick-service burger sites (1.6%), pubs (0.7%), and bakeries (0.3%).

“These outlets are expanding their coffee menus to include traditional and speciality coffees. To really stand out from the crowd, chains need to keep their coffee menus simple, with a focus on taste and quality; as these are the key factors that will drive a return visits,” Cyril Lavenant, head of foodservice UK in the NPD Group said.

In contrast, we see a sharp 2.7% decline in servings for non-commercial establishments.

Read the whole summary of the study here.