, UK

Just Eat predicts that Vegan will be the food trend of 2018

The company reported a 94% increase in healthy food ordered in 2017.

Just Eat has announced its prediction that Vegan food options are set to be the food trend of 2018, driven by an increase in demand from the image and health conscious, social media savvy consumers. In 2017, there was an 987% increase in demand for Vegetarian options and 33% of all Just Eat Restaurant Partners now provide Vegan and Vegetarian options on their menus. 

Demand for healthy choices generally grew by 94% in 2017 vs 2016 and gluten free options increased by 72%, while existing favourites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American and Thai restaurants this year. Hawaiian, Greek, Malaysian and Vietnamese food also proved firm favourites in 2017.

Just Eat marketing director Edel Kinane said, “The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options”.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

QSR Media UK Conference & Awards now underway
Restaurant brand leaders have converged in Britain’s premiere live event for the QSR and fast casual restaurant industry.
Promotions
Black Sheep Coffee to make Liverpool debut
The opening is part of three new additions to Liverpool ONE’s F&B line-up.
Operations