Just Eat predicts that Vegan will be the food trend of 2018
The company reported a 94% increase in healthy food ordered in 2017.
Just Eat has announced its prediction that Vegan food options are set to be the food trend of 2018, driven by an increase in demand from the image and health conscious, social media savvy consumers. In 2017, there was an 987% increase in demand for Vegetarian options and 33% of all Just Eat Restaurant Partners now provide Vegan and Vegetarian options on their menus.
Demand for healthy choices generally grew by 94% in 2017 vs 2016 and gluten free options increased by 72%, while existing favourites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American and Thai restaurants this year. Hawaiian, Greek, Malaysian and Vietnamese food also proved firm favourites in 2017.
Just Eat marketing director Edel Kinane said, “The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options”.