New report reveals momentum brands in out of home food and drink
Costa and Greggs are amongst the operators in favour, analysis from CGA and Stone & River shows.
The CGA Stone & River Brand Momentum Report dissects CGA data to produce rankings of operators in five key parts of the industry and adds expert insight from hospitality and retail consultancy Stone & River. The result is an analysis of which brands are rising and falling in the eyes of British consumers.
The report concludes that Costa is the company with the most momentum in the coffee and food to go sector, followed by Patisserie Valerie. With more than 2,300 coffee shops and 7,000 Costa Express self-service units, Costa is now one of the most visible consumer brands around.
In the high street drinks-led sector, JD Wetherspoon emerges as the leading operator, followed by All Bar One. CGA’s data shows it has a very wide appeal across demographics, and has sustained momentum through the convenience and value of its offer.
Mitchells & Butlers’ Stonehouse Pizza & Carvery tops the report’s list of leading pub restaurant names, ahead of Greene King’s Farmhouse Inns.
In the QSR category, Greggs continues its dominance by leading the list ahead of McDonald’s, thanks in part to efforts to evolve its formula with more healthy options and sit-in service lately.
Karl Chessell, business unit director for retail and food at CGA, said, “Our fascinating snapshot of out of home eating and drinking brands reveals the names that are increasing awareness and generating loyalty and word of mouth—as well as the ones that are slipping behind in public opinion. It shows the simplicity of some of the elements of successful branding—but also how challenging it can be to achieve them on the frontline. Staying on top of consumer habits and opinions is going to be crucial if brands are to generate momentum in this ultra-competitive market, and CGA’s data can help them do so.”
