, UK
/CACI

Which is the best UK location for the biggest pool of leisure workers?

Birmingham has so far reported the biggest pool of potential workers.

Birmingham ranked seventh in CACI’s leisure spend ranking and has by far the biggest pool of potential workers, CACI Research showed.

The research, which compared size of market and number of workers in the hospitality sector, also showed that Glasgow ranked highly with second for both leisure spend and potential staff opening.

Belfast was at third, followed by Coventry, Leeds and Leicester. Whilst London has six of the 25 best performing leisure destinations in the UK but there are struggles with recruitment.

“The capital’s West End, Covent Garden, and Victoria rank 1st, 10th, and 17th in the UK for spend, but have only 40, 43 and 27 individuals respectively that could reasonably be expected to work at each venue, compared with Birmingham’s 222,” read the statement.

Arabella Dalloz, Managing Consultant, Head of Leisure at CACI, said, “Across the sector, businesses are having to scrutinise locations in different ways, and consider the number of target workers that live within a commutable distance, before thinking about signing.”

“Cities such as Birmingham, Glasgow, and Belfast have significant recruitment potential, so they will certainly be viewed favourably by expanding brands that are concerned about staffing,” added Dalloz. 

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