EXCLUSIVE: SOCIAL MEDIA WRAP UP - London Marathon Giveaways by Abokado, Wrap it Up, GBK and More, KFC Enters the Burrito Wars and Hummingbird Bakery Enlists Customers for Market Research

This is what the QSRs have been up to on social media this week.

NEW ON THE MENU

Snog Frozen Yoghurt re-introduced salted caramel frozen yoghurt

The Hummingbird Bakery began selling choc chip and peanut butter cookies

Greggs launched a pork, apple and stuffing lattice

West Cornwall Pasty Company launched a limited edition Moroccan Style lamb pasty

KFC added toasted burritos to their menu

West Cornwall Pasty Company introduced a range of new fruit flavoured waters and fruit smoothies

PROMOTIONS

Second Cup planted a tree for every cup of flavoured coffee sold in support of Earth Day

Brands including GBK, Wrap it Up!, Abokado, Benitos Hat and Lola’s Cupcakes gave away free goodies to London Marathon runners

Yo! Sushi gave away a free dish from their new menu for people signing up to their LOVE Club

Tossed launched 10 days of giveaways to celebrate their 10th anniversary and began by giving away free water and frozen yoghurts at selected branches

Hummingbird Bakery offered BOGOF deals on their cupcakes and ran a competition to give away a £20 voucher

Burger King offered 2 burgers for £4 through their app

Subway gave away tickets to a Liverpool v West Brom Premier League game

Shakeaway ran a competition giving away free milkshakes, and gave away free samples at their Watford store

Wok and Go ran a series of competitions and giveaways including free food hours at their Leeds Merrion store, and a competition to giveaway lunch for 11

Papa John’s offered £10 off online orders over £30, and offered BOGOF deals for orders placed on their app

Wrap it Up! offered 20% off lunchtime orders

Krispy Kreme launched a competition to give away £1000 with the purchase of a dozen doughnuts

Itsu offered 50% off orders for customers wearing London Health Week wristbands for the week

Domino’s offered 30% off pizza legend orders, and ran a competition to give away a pizza legend meal for a year

Costa Coffee gave away a home cinema system

Chop’d offered 50% off pre-made salads for London Marathon participants

BRAND AND STORE UPDATES

Chunky Chicken opened an outlet in India

Papa John’s won a hat trick of awards for their sponsorship of The Football League

The Hummingbird Bakery asked for 20 volunteers to taste a range of mini-pies and offered kids cupcake decorating classes

GBK offered free cheeseburgers to London Marathon runners

Pita Pit opened a new store in Croydon

Chop’d purchased Salad Bowl in Liverpool

Pho re-launched their website

Krispy Kreme cabinets were installed in several Tesco stores in Nottingham

Shakeaway launched their app and re-opened their store in Reading

Benito’s Hat announced that certain of their branches could be ordered online

Reporters and genuine customers throughout the country attempted to get free coffees from Pret a Manger in light of their ‘Random Acts of Kindness’ policy

Hummus Bros announced the launch of a catering service, serving lunches across London

Shake Shack started a running club

Busaba Eathai re-opened their Kingston branch

Also Read

Social Media Wrap: GDK's new waffle breads; wagamama's new 50% plant-based salad; New drink series joins Gong cha's lineup

Social Media Wrap: Slim's Chicken opens in Bromley; Pret A Manger's Chicken Satay Wrap; Caffer Nero's new Iced Velvet Americano

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit