EXCLUSIVE: SOCIAL MEDIA WRAP UP - London Marathon Giveaways by Abokado, Wrap it Up, GBK and More, KFC Enters the Burrito Wars and Hummingbird Bakery Enlists Customers for Market Research
This is what the QSRs have been up to on social media this week.
NEW ON THE MENU
Snog Frozen Yoghurt re-introduced salted caramel frozen yoghurt
The Hummingbird Bakery began selling choc chip and peanut butter cookies
Greggs launched a pork, apple and stuffing lattice
West Cornwall Pasty Company launched a limited edition Moroccan Style lamb pasty
KFC added toasted burritos to their menu
West Cornwall Pasty Company introduced a range of new fruit flavoured waters and fruit smoothies
PROMOTIONS
Second Cup planted a tree for every cup of flavoured coffee sold in support of Earth Day
Brands including GBK, Wrap it Up!, Abokado, Benitos Hat and Lola’s Cupcakes gave away free goodies to London Marathon runners
Yo! Sushi gave away a free dish from their new menu for people signing up to their LOVE Club
Tossed launched 10 days of giveaways to celebrate their 10th anniversary and began by giving away free water and frozen yoghurts at selected branches
Hummingbird Bakery offered BOGOF deals on their cupcakes and ran a competition to give away a £20 voucher
Burger King offered 2 burgers for £4 through their app
Subway gave away tickets to a Liverpool v West Brom Premier League game
Shakeaway ran a competition giving away free milkshakes, and gave away free samples at their Watford store
Wok and Go ran a series of competitions and giveaways including free food hours at their Leeds Merrion store, and a competition to giveaway lunch for 11
Papa John’s offered £10 off online orders over £30, and offered BOGOF deals for orders placed on their app
Wrap it Up! offered 20% off lunchtime orders
Krispy Kreme launched a competition to give away £1000 with the purchase of a dozen doughnuts
Itsu offered 50% off orders for customers wearing London Health Week wristbands for the week
Domino’s offered 30% off pizza legend orders, and ran a competition to give away a pizza legend meal for a year
Costa Coffee gave away a home cinema system
Chop’d offered 50% off pre-made salads for London Marathon participants
BRAND AND STORE UPDATES
Chunky Chicken opened an outlet in India
Papa John’s won a hat trick of awards for their sponsorship of The Football League
The Hummingbird Bakery asked for 20 volunteers to taste a range of mini-pies and offered kids cupcake decorating classes
GBK offered free cheeseburgers to London Marathon runners
Pita Pit opened a new store in Croydon
Chop’d purchased Salad Bowl in Liverpool
Pho re-launched their website
Krispy Kreme cabinets were installed in several Tesco stores in Nottingham
Shakeaway launched their app and re-opened their store in Reading
Benito’s Hat announced that certain of their branches could be ordered online
Reporters and genuine customers throughout the country attempted to get free coffees from Pret a Manger in light of their ‘Random Acts of Kindness’ policy
Hummus Bros announced the launch of a catering service, serving lunches across London
Shake Shack started a running club
Busaba Eathai re-opened their Kingston branch
