Jollibee taps TikTok to search for menu taste testers | QSRMedia UK | QSR news for UK's quick service restaurant industry.
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Jollibee taps TikTok to search for menu taste testers

It recently opened its first store in Wales.

Jollibee has turned to TikTok to search for four taste testers of its menu, paying them £1,000 each.

Customers who wanted to apply were required to submit a video on the growing social media platform showing why they should be a taste tester. Applications ended last 18 July whilst voting will open up to the public on 26 July to decide the four winners out of the 10 shortlisted entries.

The successful applicants will be hosted at the brand’s flagship London restaurant at Leicester Square on 17 August and will also be given a £1,000 cash prize each.

“TikTok has become a digital destination to discover new food options and try new recipes, so we know there is an audience passionate about food on the platform. When we started talking about finding fried chicken lovers to taste and give us feedback on our menu, choosing TikTok felt like the natural choice. We get tagged daily in all kinds of deliciously creative videos so we’re confident it’s the right place,” Jollibee Europe marketing head Ashlee Campbell said.

The Philippine-headquartered fast food giant also announced the opening of its first Wales store.

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Organisations also welcomed the report’s latest recommendations.
The chain says Europe will be a vital part of their growth.
The division’s first dedicated activation will take place this summer.
Triple-digit order growth was seen in London.
The brand aims to offer "unrivalled flexibility."
It recently opened its first store in Wales.
The 3,500 sq ft location will open later this summer.
The lifting of social distancing measures “brings huge relief for hospitality venues,” UKHospitality said.
Starting July 19, the fast food chain will dish out specially created Beano goodies for its younger customers visiting the restaurants.
This is the chain’s 64th UK restaurant opening.
The fast food giant’s updated climate action strategy also seeks solutions to reduce embodied and operational carbon from its venues.
It had hired 1,000 new staff members to help drive its rebound following the pandemic.
This is his biggest Street Burger restaurant yet.

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