, UK

Jollibee taps TikTok to search for menu taste testers

It recently opened its first store in Wales.

Jollibee has turned to TikTok to search for four taste testers of its menu, paying them £1,000 each.

Customers who wanted to apply were required to submit a video on the growing social media platform showing why they should be a taste tester. Applications ended last 18 July whilst voting will open up to the public on 26 July to decide the four winners out of the 10 shortlisted entries.

The successful applicants will be hosted at the brand’s flagship London restaurant at Leicester Square on 17 August and will also be given a £1,000 cash prize each.

“TikTok has become a digital destination to discover new food options and try new recipes, so we know there is an audience passionate about food on the platform. When we started talking about finding fried chicken lovers to taste and give us feedback on our menu, choosing TikTok felt like the natural choice. We get tagged daily in all kinds of deliciously creative videos so we’re confident it’s the right place,” Jollibee Europe marketing head Ashlee Campbell said.

The Philippine-headquartered fast food giant also announced the opening of its first Wales store.

Follow the link for more news on

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!