Online ordering OrderYOYO raises £4.7m to expand across Europe

This Series A financing takes OrderYOYO’s total funding to £8.5m.

OrderYOYO, the Copenhagen and London-based company that provides takeaway restaurants with an ordering and customer engagement platform - handling everything from an online ordering menu, mobile apps, marketing services, and customer support - has announced it has raised a Series A funding round of £4.7m.

The financing, which will be used to aid with further expansion across the European takeaway market, was led by VF Venture, with participation from existing investors SEED Capital, Preben Damgaard, and Jesper Johansen. This Series A financing takes OrderYOYO’s total funding to £8.5m.

Thor Angelo, CEO of OrderYOYO, said, "The success of e-commerce centres on the building of great relationships with customers, ensuring that they return directly to your website again and again. Think of any of the big players in the takeaway space, such as Domino’s, and you see that the one thing they have in common is that they have all developed their own online ordering systems, allowing them to provide their customers with a reliable delivery service. OrderYOYO makes it possible for smaller takeaway restaurants to do this, fulfilling their customers’ needs to engage online.

"The majority of revenue brought in from takeaway orders at smaller restaurants actually comes from their regular customers. Therefore, loyalty has already been established, and there is no need for intermediaries. It is this direct interaction between customer and restaurant that OrderYOYO facilitates.”