, UK

200 Degrees Coffee launches mobile app

The app has a GPS function that locates the chain’s nearest shop.

200 Degrees announced the launch of their mobile app, allowing customers to collect loyalty points and bag exclusive offers.

Available on both iOS and Android devices, the loyalty feature allows customers to earn 5% on purchases, with users receiving 100 free points (worth £1.00) upon download.

To spend their points, customers will need to accumulate a minimum of 200 points, equivalent to £2. They can then use the points in multiples of £2 when purchasing food and drinks.

Said points can be earned on any product that is sold in the coffee shops, including coffee and other hot beverages, hot and cold food and sweet treats.

The app also has a GPS function that allows customers to see both a list and map view of all 200 Degrees’ coffee shops.

Each user will also be able to create a custom profile on the app, and through push notifications, they will be able to directly receive exclusive offers.

“The app has been designed to be very simple to use, to earn discounts each time you buy something and those that want to add the scan feature can do so and pay very easily. This technology has enabled us to reward our customers with anything they purchase in store,” 200 Degrees co-founder Tom Vincent said.

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