85% of Nando's orders now placed digitally
The services are available across the chain's 400-plus outlets.
85% of orders at Nando’s are now placed digitally at its restaurants, compared to zero pre-pandemic.
This is according to Vita Mojo, the hospitality technology company the chain partnered with to roll out its digital ordering experience.
Customers visiting a Nando’s restaurant post-pandemic have been able to scan a QR code to join the chain’s new virtual queuing system. Once seated, customers can order and pay at the table using their own device, with the digital experience consistent for Click and Collect orders and a single sign-on for all of Nando’s ordering channels including its app and loyalty programme.
“The speed of delivery wouldn’t have been possible without an agile approach and close collaboration with Vita Mojo throughout. We launched Order at Table quickly and tested and iterated in short cycles to refine the experience at an incredible speed. It’s remarkable that we were able to roll this out across all locations in such a short space of time without compromising on the quality of the experience,” said Reg Meyer, Head of Technology Solutions, Nando’s UK & Ireland.
“The pandemic has catalysed a positive change in the way we now operate and are thinking about the future. What we’ve achieved over the past 12 months with Vita Mojo is just the start of our journey towards becoming a truly multichannel business with an all-encompassing integrated approach. Our goal is to integrate the entire customer experience, so people only ever experience one Nando’s, regardless of which ordering channel they use.”
Nando’s customers can also earn rewards and collect ‘chilli points’ across Order at Table and Click and Collect channels.
“Seamlessly integrating our digital ordering technology with Nando’s existing membership, loyalty and back-of-house systems was critical for the success of this project, to ensure a swift transition to smarter, digitally-enabled processes that are unlocking cost savings, streamlined operations and enhanced customer satisfaction for the global brand,” said Nick Popovici, Co-Founder and Managing Director at Vita Mojo.
