Bayne’s The Family Bakers launches app

The app is part of a wider investment in digital transformation.

Bayne’s The Family Bakers has announced the launch of its app, as part of a wider investment in its digital transformation.

Launched during the bakery’s 70th year anniversary, the app offers a built-in shop finder, a loyalty programme, and special rewards for customers to enjoy, such as birthday rewards and a referral feature.

Aside from the new app, Bayne’s also said it plans to invest in new formats and technology to support long-term resilience in a rapidly changing retail environment.

Bayne’s The Family Bakers, established in 1954, is a third-generation family-owned bakery rooted in Lochore, Fife. It now has over 70 shops in the UK.