The Italian restaurant chain said they needed a platform that could strike the balance between traditional ecommerce and a content-rich website.
Carluccio’s has officially partnered with e-commerce platform BigCommerce to relaunch its website as part of its £10 million investment and brand restructuring, aiming to offer a new digital experience to clients and customers.
“Carluccio’s is a brand that is built on brilliant people working in the business, suppliers creating amazing products, and the ingredients themselves,” its marketing director James Backhouse said. “We are unusual in having both restaurants and delis retailing our products, and we wanted to bring this all to life in our online presence."
Carluccio’s, he said, wanted a website that "did the fundamentals really well – whilst also demonstrating the stories behind the brand and products, and linking seamlessly into e-commerce."
“To do this, we needed a platform that could strike the balance between traditional e-commerce and a content-rich website. This newly-launched site has definitely accomplished that.”
Carluccio’s also selected BigCommerce for its ability to integrate with WordPress.
“Our entire ecommerce platform is built to be open, working in tandem with best-in-class technologies, enabling us to deliver the best possible functionality and capabilities for our customers based on their unique requirements. By levering BigCommerce for WordPress, Carluccio’s has created an engaging, inspiring, story-driven site with embedded shopping intelligently incorporated throughout," Mark Adams, EMEA general manager at BigCommerce, explained.
Carluccio’s currently operates around 85 restaurants across the UK and Ireland, as well as 14 restaurants in Turkey and the Middle East.
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