Domino's Gets Ready to Rumble
Tummy Translator just launched.
Domino's Pizza has just launched a new app to help customers navigate the Domino's menu by way of translating their tummy rumbles.
Using a play on a fictional new technology 'Gastro-Acoustic-Enterology'. the app enables users to let their tummies choose their ideal order. Developed by iris, the app is fitted with an option which allows users to choose whether they are peckish, nibbly, hungry or famished, and can identify over 500 foods.
Speaking of the launch Rupal Patel, Digital Campaign Manager at Domino's said "We like to push the barriers of innovation... this is a tongue in cheek way of demonstrating the wide range of choice available- and making ordering your pizza a bit more interesting!".
Adam Wright, Managing Partner of iris added "the final product plays perfectly into Domino's core brand values of Greatness, innovation and fun".
The platform is designed to fit in with Domino's wider brand platform, and users will be rewarded with unique Tummy Translator offer codes and mobile deals.
With 62% of Domino's orders made online, and 50% of those made on a mobile, it is clear that online solutions and marketing tools are increasingly important in helping drive sales at the group.
