, UK

McDonald's plans to add self-order kiosks to 1,000 stores each quarter

The global brand's modernisation programme will take place for the next eight to nine quarters.

Aiming to build a "better McDonald's", CEO Steve Easterbrook says the company plans to expand their number of self-order kiosks and the availability of their mobile order technology.

CNBC reports that the brand intends to upgrade 1,000 stores with self-order kiosks every quarter for the next eight to nine quarters. McDonald's has also been exploring delivery in the U.S. in an attempt to meet customer demand and changes in how consumers want to acquire their food.

"What we're finding is when people dwell more, they select more," CEO Steve Easterbrook told CNBC.

The company previously stated that 75% of the population in its top five markets — the U.S., France, the U.K., Germany and Canada — are within three miles of a McDonald's and 85% are within five miles of a chain.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Bakery chain GAIL’s reportedly exploring sale
The chain’s parents have hired bankers to explore possible sale.
Legal
Subway Global CEO resigns
He has led the fast food giant for five years.
Human Resources
McDonald’s grimace shake returns to UK
It will return on 11 December and will be available for just two weeks.