SOHO Coffee Co. and Yoyo launch new in-store mobile payment and loyalty app system
The coffee chain says that this allows them to monitor purchasing behaviour.
SOHO Coffee Co. have announced that they partnered with mobile payment and loyalty marketing platform Yoyo in providing a new in-store mobile payment system and loyalty app.
This allows customers to have access to automated loyalty points, product rewards as well as fully itemised digital receipts. The coffee chain also mentioned that they have a new points system where every £1 spend is equivalent to 100 loyalty points. Points can then be exchanged to a range of SOHO’s food and drink rewards.
“Having thought long and hard about how we can best reward our loyal customers, we believe our new in-app points rewards scheme fulfils this simply and conveniently. Being able to connect with customers and generate tailor-made, relevant benefits is a win-win for everyone and will strengthen long term relationships with our valued customers,” Penny Manuel, managing director of SOHO, said.
The coffee chain also said that they are now able to identify their customers’ purchasing behaviour.
“We’re delighted to be working with SOHO Coffee Co., which is leading the charge among high street brands to truly transform the in-store experience - utilising purchasing behaviour to instantly and personally reward all of their valued customers. It is this strategy that adds real value to the customer experience, drives in-store footfall and, crucially, increases CLV [customer lifetime value],” Michael Rolph, co-founder and CEO at Yoyo, said.
Photo credit: SOHO Facebook
