Starbucks Mobile Order & Pay app to launch in the UK in October
The coffee shop chain announced that its Mobile Order & Pay app on iOS and Android is now available in the U.S.
The mobile app allows customers to place and pay for their order in advance of their visit and pick it up at a participating Starbucks location. Starbucks said that it plans to introduce this feature in select company owned stores in the UK and Canada in October.
“Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day” Adam Brotman, Starbucks chief digital officer, said.
“The fact that it also represents the fastest technology application rollout we have ever done is indicative of the strength of our digital ecosystem, how well it has been received by both our customers and store partners and the impact we think it can have on the future of retail.”
The Mobile Order & Pay feature allows customers to choose a store from a map view, browse, select and customize beverage and food items, view the estimated timeframe the order will be ready, and pre-pay for the order - all within the Starbucks Mobile App. Menu options highlight products available in specific geographic regions and stores, and orders are freshly prepared and ready for pick-up in the bar area.
Mobile Order & Pay is integrated into the Starbucks Mobile App and My Starbucks Rewards loyalty program.
