Starbucks Mobile Order & Pay now available in the UK
The brand launched its Mobile Order & Pay in over 150 London stores.
The new feature, available exclusively within the Starbucks App, aims to offer customers greater convenience and the ability to customise their drink and food orders as well as time savings of up to 10-15 minutes.
“We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?’. With more people leading busier lifestyles than ever, saving minutes can really help, so we are excited to be bringing Mobile Order & Pay to our London customers – the first to have this feature outside of the US," said Ian Cranna, vice president Marketing & Category for Starbucks EMEA.
“We think the easy-to-use feature will meet our customers’ needs for convenience and customisation at any time of the day.”
Using the App allows customers to order ahead from the Starbucks menu. Following confirmation, orders are immediately sent to the chosen local Starbucks store where baristas begin preparing the order and an approximate collection time is sent to the customer to pick up their order directly from their barista – skipping the queue.
Users of the App are also rewarded with exclusive opportunities to earn Stars with the My Starbucks Rewards loyalty programme.
Mobile Order & Pay is initially available on iOS in 150 stores in London for the first trial phase of the technology.
