Which Supplier is Re-Branding?
Delice de France to now be known as Coup des Pates.
Aryzta Food Solutions, one of the world's largest suppliers of frozen bakery goods has announced that it is to re-brand its UK arm, currently known as Delice de France, as Coup des Pates.
Coup des Pates has traditionally been positioned as a specialist sister brand to Delice de France and this announcement will see them merged under the Coup des Pates banner.
Managing Director of Aryzta Food Solutions, Thierry Cacaly says of the move "In France, the name Coup des Pates has long been synonymous with heritage, provenance and artisanal skill; its time the UK got to experience the same breadth of range and choice".