, UK

EAT. launches four charity products for sale

Proceeds will go to to a children’s charity initiative.

EAT. has partnered with children’s charity initiative Fit and Fed to launch four products that will be sold at its stores.

These products include the new Wiltshire Ham & Piccalilli Bloomer and Mozzarella, Pesto & Tomato Baguette, Summer Berry Pot. The fourth product is its existing Mexican Chicken, Guacamole & Quinoa Salad.

The scheme will start from 19 June until 31 August. 25p from the sale of each product will be donated to the charity. It aims to raise over £25,000.

A number of EAT. shops will have smoothie bikes which then allows customers to blend their own fresh fruit smoothie, all for a £2 donation which will go straight to Fit and Fed.

“We are so proud to work with StreetGames on their Fit and Fed initiative and have experienced first-hand the benefits their projects bring to children during the holidays – from social interaction with others, delicious, healthy food, sports activities and fun. The funding goes towards making sure projects like these can continue to be run, and also allow other projects to be set up,” said Arnaud Kaziewicz, executive chef at EAT. 

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