Papa John’s teams up with ParalympicsGB athlete David Weir for new fundraising initiative
The brand has also launched The Weirwolf pizza, inspired by the athlete’s favorite toppings.
Papa John’s announced the launch of its ‘Weirwolf Challenge’, a virtual race event aimed to raise funds for ParalympicsGB throughout the month of July.
Done with wheelchair athlete and Paralympic David Weir, the challenge will see Papa John’s employees and customers take part in a collective effort to see how many times they can travel from London to Tokyo and back again.
Using the Just Move app, participants are being asked to clock up one mile per day by running, walking, cycling, hand biking or via wheelchair as part of their daily exercise. All movement is then tracked by the app and accumulated to show how many miles have been travelled collectively by those who have signed up.
Papa John’s athlete ambassador David Weir said: “As Paralympians we are always looking to smash records and overcome adversity. The ‘Weirwolf Challenge’ is not only a great opportunity for me to share an insight into the preparation that goes into a Paralympic games, but to take you all along with me on the journey!”
The brand has also launched The Weirwolf pizza, inspired by David’s favourite toppings, which includes pepperoni, onions, green peppers, chopped tomatoes, sweetcorn and chestnut mushrooms.
