Meaningful Vision
Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.
UK foodservice visits fall 2.2% in H1 as chicken outperforms burgers
UK foodservice visits fall 2.2% in H1 as chicken outperforms burgers
Events like the World Cup offered limited relief.
2 hours ago
UK restaurant expansion slows by more than half in H1 2026
Growth remains uneven in the fast food industry, with chicken and ethnic quick-service brands thriving.
Kids’ meals drive summer family value
Some fast-food and value-led offers sit below £3.
Wales, North East chicken growth stalls at 1.5% amidst UK boom
New entrants like Wingstop and Popeyes are still filling gaps nationwide.
Why chicken is becoming the growth engine of UK fast-food
The UK has 2,100 chained chicken restaurants.
Chicken takes lead as the UK fast food’s biggest growth engine
The segment delivered overall traffic growth of around 6.2%.
UK fast food growth fuelled by openings as existing stores lose traffic
Chains increased their footprint by 2.2% in 2025, adding 1,169 outlets.
South West leads UK foodservice growth as regional divide widens
It is far ahead of Greater London and the South East, whilst other UK regions declined.
Chicken and ethnic concepts lead footfall growth
Burger traffic declined by 2.6%, coffee fell by 2.2%.
Fast-food footfall falls as restaurant growth slows
Traffic in the first quarter are now negative even if chains continue to expand.
UK foodservice records biggest footfall drop in two years
Customer traffic fell by 2.3% in the first quarter.
Fast food footfall sees two-year low in Q1 amidst consumer cutbacks
Only a few regions saw customer traffic rise.
Restaurant inflation outpaces retail as operators rethink pricing
Rising labour and food costs force operators to adopt more targeted pricing strategies.
QSRs are shifting toward 'smarter' value-led strategies as price sensitivity heightens
The future winners will not simply be the cheapest or the biggest expanders.
UK fast-food’s cheapest items are getting more expensive faster
More than half of the leading brands recorded declining performance.
QSR expansion is driving down customer visits
Visits are not keeping pace with restaurant openings.
Why chicken leads the UK QSR market
Visits to chicken restaurants increased significantly, compared to the wider fast-food sector.
