Meaningful Vision

Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

Ireland's fast-food market seizes growth opportunities in 2024

Youthful population, tourism, and Dublin's outlet density fuel Ireland's fast-food growth opportunities.
3 days ago

Ireland's fast-food market seizes growth opportunities in 2024

Youthful population, tourism, and Dublin's outlet density fuel Ireland's fast-food growth opportunities.
3 days ago

How fast-food chains utilise meal deals and LTOs to meet changing consumer demands

LTOs and seasonal items’ share on the menu has grown by 12% in the last year.

Fast food menus balloon 6% over the last year

By assortment size, drinks are leading the way.

Fast food chains adapt menus amidst decreasing demand

Chains continue to focus on meal deals and LTOs.

Secret ingredients behind popular price promotion

Campaigns offering percentage discounts constituted 17% of all LTO’s, gaining in popularity last year.

Combo meals surge as top fast-food offer

This type of offers made up almost half of special price promotions in 2023.

Special price offers, free delivery tops list of preferred strategy for price promotions in 2023

Campaigns offering percentage discount are prevalent amongst delivery aggregators.

Fast food promotion tactics defend against rising costs

Tactics such as offering more specials, meal deals, and free delivery have surged.

Rate of food price increases slows more rapidly for main meals

The slowdown in price growth was more visible for food items vs beverages.

Price increases for dine-in and takeaway decline at different rates

Price increases for food delivery declined from 20% in 2022 to 15% in 2023

EXCLUSIVE: Slowing food price inflation not enough to prevent footfall reduction

Since June, foodservice price inflation has consistently decreased.

Exclusive: Latest data reveals food service inflation slows by 6% in H2

Since June 2023 foodservice price inflation has consistently decreased.

Bakeries and coffee shops thrive as employees return to the office

Foot traffic in the UK's fast-food business rose by 1%.

Morning and daytime consumer footfall traffic drive market growth

New consumer habits are driving this part of the day.

Continued growth of office attendance in city centres benefits fast-food trade

Consumer traffic across the top 100 chains dipped to -1.7% in Q3.