Meaningful Vision

Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

International brands dominate the UK & Ireland market share

International chains lead the burger segment but coffee is still dominated by local players.

Breakfast boom drives UK fast-food traffic

Evening traffic, however, declined, with most choosing to eat at home.

Bakery chains thrive as burger segment declines in the UK

Bakery chain traffic went up 4.7% whilst burger joints declined 2.6%

Chicken shops dominate UK fast-food market

Footfalls in chicken restaurants surged driven by more openings in Q4.

From breakfast booms to burger slumps: The trends reshaping UK fast food

Bakery and cafe chains grew led by Greggs, GAIL, and Pret A Manger.

How QSRs navigate late night dining in Europe

Analysing regional operations can help QSRs optimise staffing.

What's in store for the QSR industry in 2025?

QSR industry execs and other industry experts weigh in on restaurant trends.

8 in 10 are dining out in Christmas survey reveals

Rewards-based promotions could be the secret to stimulating demand.

Regional differences shape UK restaurant distribution

Burger chains are evenly distributed whilst chicken chains cluster in suburban areas.

Which UK region is leading fast food expansion?

Northern Ireland is at the top of the list.

A year in review of the UK’s fast food market

Chicken shops are winning whilst pizza delivery outlets showed slow growth.

Promotions trend in casual dining revealed

The number of promotions in casual dining rose by 25%.

Special price offers surge as the most popular promotional tool for QSRs

It accounts for 79% of dine-in formats and 53% in the delivery sector.

UK foodservice promotions across segments revealed

The share of in-restaurant price promotions was at 86% in H1.