Meaningful Vision
Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.
Fast food menus balloon 6% over the last year
By assortment size, drinks are leading the way.
Fast food chains adapt menus amidst decreasing demand
Chains continue to focus on meal deals and LTOs.
Secret ingredients behind popular price promotion
Campaigns offering percentage discounts constituted 17% of all LTO’s, gaining in popularity last year.
Combo meals surge as top fast-food offer
This type of offers made up almost half of special price promotions in 2023.
Special price offers, free delivery tops list of preferred strategy for price promotions in 2023
Campaigns offering percentage discount are prevalent amongst delivery aggregators.
Fast food promotion tactics defend against rising costs
Tactics such as offering more specials, meal deals, and free delivery have surged.
Rate of food price increases slows more rapidly for main meals
The slowdown in price growth was more visible for food items vs beverages.
Price increases for dine-in and takeaway decline at different rates
Price increases for food delivery declined from 20% in 2022 to 15% in 2023
EXCLUSIVE: Slowing food price inflation not enough to prevent footfall reduction
Since June, foodservice price inflation has consistently decreased.
Exclusive: Latest data reveals food service inflation slows by 6% in H2
Since June 2023 foodservice price inflation has consistently decreased.
Christmas menu price hikes kept in check for a festive but affordable season
Research reveals how important Christmas menus are.
Bakeries and coffee shops thrive as employees return to the office
Foot traffic in the UK's fast-food business rose by 1%.
Morning and daytime consumer footfall traffic drive market growth
New consumer habits are driving this part of the day.
Continued growth of office attendance in city centres benefits fast-food trade
Consumer traffic across the top 100 chains dipped to -1.7% in Q3.
Consumer footfall traffic in foodservice slows down to -1.7% in Q3
Where are the remaining growth opportunities?
Which LTO category has the highest proportion in fast-food menus?
QSRs are putting more thought into LTOs as a way to enhance value and attract customers.
Fast food menu structure: The averages and extremes of item counts
Most fast-food restaurants refresh at least 50% of their menu items annually.
