Meaningful Vision
Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.
Continued growth of office attendance in city centres benefits fast-food trade
Consumer traffic across the top 100 chains dipped to -1.7% in Q3.
3 days ago
Continued growth of office attendance in city centres benefits fast-food trade
Consumer traffic across the top 100 chains dipped to -1.7% in Q3.
3 days ago
Consumer footfall traffic in foodservice slows down to -1.7% in Q3
Where are the remaining growth opportunities?
Which LTO category has the highest proportion in fast-food menus?
QSRs are putting more thought into LTOs as a way to enhance value and attract customers.
Fast food menu structure: The averages and extremes of item counts
Most fast-food restaurants refresh at least 50% of their menu items annually.
Chart of the Week: Main dishes’ share of the menu surges to almost 50%
Combo meals are on the rise in the UK QSR industry.
Fast food menus focus on main meals and LTOs in response to shift in consumer demand
Main meals and combos are becoming increasingly important, followed by coffee.
How restaurant promotions are changing in foodservice
Amongst the UK's top 100 foodservice chains, about 70% of promotions revolve around price offers.
Chart of the Week: Pizza delivery disparity
Pizzerias exhibit the most uneven regional distribution.
Chart of the week: Cafes outnumber burger and chicken restaurants
Cafes outnumber these chains nearly three to one.
Chart of the Week: Burger and chicken chain outlet numbers in the UK
Data reveals London loves chicken over burgers.
Why are there fewer fast-food outlets per capita in the UK’s top cities?
Major cities Manchester and Birmingham do not even make it into the top 20.
Chart of the Week: Prices increased faster for cheaper menu items
Budget-conscious offerings saw a substantial 21% increase in their prices.
Chart of the Week: Food price surge shows disparity across categories
Drink price surge was more restrained than food cost escalation.
Chart of the Week: June sees accelerated price growth in fast food
Despite the ONS reporting a slowdown in inflation fast-food prices continues to surge.
Delivery outpaces fast food price inflation
Inflation amongst delivery aggregators grew 6% higher than in restaurants.
Chart of the Week: The Power of limited time promotions
LTOs represent around 14% of QSR chains' menu offerings.
Chart of the Week: Combo meals lead QSRs top promotional trends
Price reductions make up 70% of all promotions this year.
