Meaningful Vision

Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

UK foodservice promotions across segments revealed

The share of in-restaurant price promotions was at 86% in H1.
12 hours ago

UK foodservice promotions across segments revealed

The share of in-restaurant price promotions was at 86% in H1.
12 hours ago

Promotions continue to drive growth in UK’s foodservice industry

Restaurant promos grew by 25% in QSR and 13% in casual dining.

Why the restaurant industry’s rush to automate keeps hitting a roadblock

Unclear return on investments is making the industry hesitant.

Football fever helps pubs whilst summer slump hits casual dining 

Meanwhile, fast food restaurants saw less in-store traffic but an increase in delivery.

Here's what morning traffic is doing to UK's QSR brands

The first half of the year saw a 13.9% boost in morning traffic.

Regional disparities define the UK’s fast food industry in 2024

A new report reveals how some areas are thriving whilst others face significant challenges.

Is the UK foodservice market showing signs of recovery?

Meaningful Vision tracked the overall traffic trends by segment.

Dine-in catches up as delivery inflation cools faster

Delivery was considerably more expansive but the gap has started to narrow.

UK foodservice inflation slows, but outpaces grocery in 2024

There is a 5% gap between menu price inflation and F&B prices in retail outlets.

Foodservice inflation slows but remains higher than retail

A gap of 5% remains when compared to retail F&B prices.

Ireland's fast-food market seizes growth opportunities in 2024

Youthful population, tourism, and Dublin's outlet density fuel Ireland's fast-food growth opportunities.

How fast-food chains utilise meal deals and LTOs to meet changing consumer demands

LTOs and seasonal items’ share on the menu has grown by 12% in the last year.

Fast food menus balloon 6% over the last year

By assortment size, drinks are leading the way.

Fast food chains adapt menus amidst decreasing demand

Chains continue to focus on meal deals and LTOs.

Secret ingredients behind popular price promotion

Campaigns offering percentage discounts constituted 17% of all LTO’s, gaining in popularity last year.