In Focus
EXECUTIVE INSIGHTS | Staff Reporter, UK
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EXCLUSIVE: The Vurger Co sees no substitute for the in-store restaurant experience

They are now providing customers with 'at home' burger kits.

Whilst takeaway and delivery will “always be popular”, plant-based concept The Vurger Co says the in-store experience will remain.

“There is no substitution for walking into a restaurant and having the food directly from the kitchen to you and your friends in 10 mins, freshly made with all the menu options available including all specials. We hope this sentiment is felt by the whole industry and we can unify in this mission,” co-founder Rachel Hugh said in an interview with QSR Media.

Amidst the lockdown, Hugh said she is seeing a natural yet “overwhelming” shift to takeout food, adding that it provides a lifeline for some smaller businesses.

“However, many customers don't realise how much commission these takeaway platforms actually take from the restaurant directly so it's incredibly difficult for a small restaurant to justify only operating with just delivery,” she surmised.

On initiatives planned for this year, Hugh said they are always “listening to [their] customers with an eye on what's happening in the wider market.” They pivoted their business by providing customers “at home” burger kits, ensuring they took the steps to make our website transactional.

“Our concept is 100% the future of fast food and we aim to develop our ideas, technology and production around this as we continue to provide our customers with what they need and grow as a business through this pandemic,” she said.

The concept was recognised by the QSR Media UK Centegra Awards in the Best New Concept category.

“We are so grateful to receive the Best New Concept award, this is such a boost to receive something so wonderful at such a difficult time for everyone. We created The Vurger Co to be exactly that, totally different to what anyone thought or knew about fast food, and this award definitely reflects that sentiment, thank you from all of our team,” Hugh said.

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