A&W reaches deal to pilot Pret A Manger products in Canada
If the pilot is successful, A&W will be granted the exclusive rights to expand the Pret brand across the country.
Pret A Manger is set to be introduced in the Canadian market, following an initial agreement with the operator of A&W in the country.
The agreement sees A&W Food Services of Canada offering Pret’s food and coffee in its own restaurants in Canada during an initial two-year trial phase.
If the pilot is determined to be successful, A&W will be granted the exclusive rights to expand the Pret brand across Canada, depending on an “agreed development plan.”
A&W has over 1,000 restaurants across Canada, making it the second largest hamburger restaurant company in the country.
“We’re still at the early stages, but we’re really pleased to have agreed terms with A&W to bring our freshly made food and 100% organic coffee to Canada. Last month we said our aim was to expand into five new markets, and Canada is a fantastic country to start,” Pret A Manger chief executive officer Pano Christou said in a media release.
"A&W guests come to us for great tasting food, made by people they trust. I'm delighted to embark on this exciting pilot, to bring the best of Pret to Canada, offering our guests even more delicious choices to love,” added Susan Senecal, Chief Executive Officer of A&W Food Services of Canada.
