In Focus
FAST CASUAL | Staff Reporter, UK

EXCLUSIVE: U.S.-based Slim Chickens to enter Wales, eyes more UK stores in 2019

This follows the launch of their flagship London restaurant.

U.S.-brand Slim Chickens is officially making its way to Wales.

The chicken brand, who partnered with Boparan Restaurant Group, has chosen Cardiff for its second restaurant opening in the UK after following a successful launch of their flagship restaurant in London.

The 2,400 sq ft. site, located in St. David’s shopping centre, is scheduled to open before Christmas and is expected to offer seating for 92 diners and create 40 new jobs in the area.

“Cardiff is a lively city with a fantastic student population and booming food scene. It was the obvious choice for us to open our first regional restaurant outside of London. We always knew this brand was a good fit for the UK and Ireland and we are pleased with the speed at which Slim’s has already established itself," Tom Crowley, CEO of BRG, said in an announcement.

Currently with over 80 outlets in the US, Slim Chickens UK opened its first restaurant off Oxford Street six months ago.

"Slim Chickens in London has proved hugely popular with young workers and students, though overall it appeals to a very wide audience," a spokesperson for the brand told QSR Media.

After setting its sights on Cardiff, the brand has confirmed that they are eyeing to roll out the fast-casual restaurant concept to other cities across the UK and Ireland.

"There will be more openings over the course of the next year," the spokesperson added.

The Cardiff restaurant is expected to have ordering kiosks and a refillable drinks station. The site will also offer delivery and a click and collect service.

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