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Chick-fil-A opens first UK store
The brand is using the location to gain more info about the market.
American chicken chain Chick-fil-A has officially entered the UK.
The new location in Reading is understood to be a testing ground for the brand to understand the market and consumer behavior.
“We opened a pilot licensed location in the U.K. on October 10 and we are pleased by customer response,” a spokesperson for the brand said in a statement sent to QSR Media.
“It is our hope that this location will help us understand more about consumer interest in our brand and signature menu items,” the statement added.
