FAST CASUAL | Staff Reporter, UK

Choppaluna to open over 60 new sites

The salad-focused brand launched its first site in London's Bloomsbury late last year.

Choppaluna announced it is opening two additional two sites in London and has secured 60 franchise units across the country.

Owned by German Doner Kebab (GDK) operator Hero Brands, the salad-focused brand launched its first site in London's Bloomsbury late last year​​.

“Following the launch of our first flagship store in Bloomsbury we opened a further site in Berlin early this year and are currently looking at two other sites in London," Choppaluna co-founder Nikras Agha said. "We have sold another 60 franchise units across the UK in just six months of opening and we will continue to explore opportunities for growth throughout the country.”

“Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future," added Athif Sarwar, Hero Brands CEO. “Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational-experience that is shareable on their social channels."

“Choppaluna responds to this trend and we are working very closely with Nikras and the team to continue to develop the brand and a proposition that truly disrupts the healthy eating space, like we are seeing in Bloomsbury,” he added.

Photo credit: Choppaluna Facebook

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