, UK

Mollie's Motel & Diner to open 100 sites over next decade

Ten locations have already been earmarked as part of the immediate expansion plan.

Following its launch two years ago, hotel and diner brand Mollie’s Motel & Diner announced plans to open around 100 sites over the next 10 years.

The brand, founded by Soho House CEO Nick Jones MBE and backed by a shareholder cohort led by managing director Darren Sweetland, is eyeing openings in roadside and city centre locations across the UK.

Formats will be edge-of-town or roadside location with around 75 bedrooms and a 145-cover diner and a larger city centre model with space for around 100 bedrooms, a 145-cover diner and a 125-cover lounge bar.

Inspired by the retro American roadside diner, Mollie’s has been designed to create a new ‘budget luxe’ proposition.

According to the company, ten locations have already been earmarked as part of the immediate expansion plan.

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