It is the chain’s 12th bakery in the UK.
Ole & Steen announced the opening of its newest store in Oxford Circus.
Located at 46 Eastcastle Street, the outlet has seating for 55 customers and will be open daily from 7.30am to 9pm on weekdays and from 8am during weekends.
The new branch also gave away one free Cinnamon Social slice to each of the first 500 customers through the door from 10am to noon, freshly baked last 2 March.
Oxford Circus is also Ole & Steen’s 12th bakery in the UK with other branches in Canary Wharf, Richmond, Victoria and Oxford.
Photo credit: Ole & Steen Facebook
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