,UK

Pho to open Lincoln store this summer

This is the chain’s first restaurant opening since the pandemic started.

Pho said it is bringing its Vietnamese dishes to The Cornhill Quarter in Lincoln this summer.

The UK-wide group, run by founders Stephen and Jules Wall, will open its first restaurant since the pandemic started in August.

“We can’t wait to open our doors in Lincoln – at a time when we hope life will really be returning to normal and everyone can enjoy the buzz of hospitality,” Pho marketing director Libby Andrews said.

"The Cornhill Quarter is a vibrant and exciting destination – it’s perfect for us and we hope the people of Lincoln will agree!”

Photo credit: Pho Facebook

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The latest opening is the chain’s 69th store in the UK.
This is a venture helmed by former Roti King executive chef Prince Durairaj.
Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.
The company is also growing its roster of master franchise partners.
The coffee chain is also recruiting 2,000 more workers.
Consumer confidence is building despite COVID continuing to take a toll on trading.
The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.
The company also saw a “significant step up” at their airport shops after travel restrictions for vaccinated passengers were eased.
But sales in London West End restaurants, however, are still below pre-pandemic levels.
The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.
To celebrate the milestone, the chain is selling a limited-edition “hyper realistic” pizza cake.
Plant-based dish innovations and exclusive new menu developments and collaborations will also be unveiled at the store.
In April, the celebrity chef refuted the original breakfast Bacon Bap in a viral video seen on his official TikTok account.