News
FAST CASUAL | Staff Reporter, UK
view(s)

Shake Shack's reopens newly-renovated Covent Garden

The chain will give away 100 Caramel Bourbon Shakes to celebrate.

Shake Shack is reopening its newly renovated Covent Garden site.

The Shack’s refreshed design features white oak and Carrara marble, used to give a lighter and brighter colour palette. The revamped Shack has a shielded outdoor dining area with heating elements for colder days.

Whilst work was being carried out, the Covent Garden Shack displayed an art installation that was created in collaboration with Rich Fairhead; the artwork gave a nod to the heritage of the area, featuring old theatre posters with a Shake Shack spin.

Originally opened in 2013 as London’s first Shake Shack location, the chain said the revamped outlet will also have a revamped menu, including the Pie Oh My! Concrete, which features vanilla frozen custard blended with a seasonal slice of Outsider tart pie; Royal Toffee House (vanilla frozen custard blended with chocolate toffee, Paul A Young chocolate chunks, salted caramel sauce, and malt powder), and Union Shack (chocolate frozen custard blended with Shack fudge sauce, St. John chocolate hazelnut brownie, Paul A Young chocolate chunks, and chocolate sprinkles).

The first 100 guests will also get a limited-edition collaboration t-shirt and tote bag, featuring designs from artist Rich Fairhead.

Shake Shack operates eight restaurants in London, most recently opening at Mansion House, and one outside London, in Cardiff.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.