,UK

Wagamama’s menu now 50% plant-based, company says

The company is urging guests to eat more plant-based items by offering a free vegan side until November.

Wagamama announced it has achieved its earlier commitment to give plant-based dishes equal share on their menu, following the launch of new items.

As part of their ‘2021 Positive Action Plan’, the pan-Asian group pledged to make half their menu plant-based by the end of the year.

New additions to the menu include their Spicy Teriyaki Vegan ‘Chicken’ Steamed Buns, Spicy Vegan ‘Short Rib’ Ramen, Teriyaki Vegan ‘Chicken’ Ramen, and Shu’s ‘Shiok’ Jackfruit.
 
Ahead of the UN’s COP26 climate conference on November 1, Wagamama is also urging guests to eat more plant-based items by offering a free vegan side until November.

Wagamama will also be releasing an ad to promote the updated menu.

“We’re privileged to have restaurants in most major UK cities, therefore feel a real responsibility and exciting opportunity to make plant-based food as accessible as possible to all guests no matter their dietary preferences,” Wagamama CEO Thomas Heier said in a statement.

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The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
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The chain also appointed two more companies in the UK as part of its roster of franchisees.
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The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.